In the late 1960s the A.C. Neilson Company began replacing written diaries with electronic equipment attached to television sets that fed audience data directly into computers via telephone lines. In early 1973 ARB (American Research Bureau), Inc., Neilson's leading competitor in television and radio audience research, concluded it had to adopt the same technology and circulated a request for proposals among electronics manufacturers. E-Systems, Inc. (Melpar Division), a designer and manufacturer of defense and communications electronics, responded along with three other companies.
On the basis of E-Systems's representations the parties signed a fifty-three-page contract in October 1973 after lengthy negotiations by experienced counsel. The contract set a seven-stage work schedule tied to payments and deliverables, including Deliverable 1 (detailed electrical design) due in mid-November 1973, Deliverable 4 (fully operational pre-production models) due from late December 1973 through early February 1974, and Deliverable 7 (production equipment shipments) due in spring and summer 1974.
The first pre-production model arrived on December 21, 1973, but testing disclosed performance defects. E-Systems assured ARB the problems would be cured at the production stage, so work continued through the summer of 1974 with deliveries of equipment that ARB installed in sample households. Those installations proved largely unsuccessful. In October 1974 ARB filed suit in the District Court for the District of Columbia. In its complaint ARB alleged that the equipment designed and produced by E-Systems did not conform to the specifications of the contract, and that E-Systems had breached express and implied warranties of merchantability and fitness. E-Systems answered that the equipment it produced did, in fact, work properly, and counterclaimed for the money owed under the contract. ARB then added a count of misrepresentation, contending that E-Systems negligently misrepresented the results of a pre-contract feasibility test run on the equipment, and E-Systems added a count seeking reformation of the contract, alleging that between negotiation and formal presentation ARB had altered agreed-upon contract terms.
On September 19, 1977, by consent of the parties and upon order of the district court, a special master was appointed to conduct the trial. A five-week trial followed with extensive pre- and post-trial briefing. In his Memorandum Opinion of November 15, 1978, the master held that the equipment supplied by E-Systems had substantial defects and that E-Systems had breached the contract and warranties thereunder. On March 2, 1979, after considering written and oral objections of both parties to the master's Memorandum Opinion, the district court issued a Memorandum and Order, adopting the opinion of the master in full and ordering judgment for plaintiff. Both parties appealed to the United States Court of Appeals for the District of Columbia Circuit.