The plaintiff brought suit against the Franklin Mills Company, a milling business engaged in the manufacture and sale of flour, and the Rochester Folding Box Company. Before the action commenced, the defendants obtained, made, printed, sold, and circulated approximately 25,000 lithographic prints, photographs, and likenesses of the plaintiff without her knowledge or consent.
The prints featured the plaintiff's portrait with the words “Flour of the Family” printed above it in large letters and “Franklin Mills Flour” below it in large capital letters, along with “Rochester Folding Box Co., Rochester, N.Y.” in the lower right-hand corner, accompanied by other advertisements for Franklin Mills flour. These 25,000 likenesses were conspicuously posted and displayed in stores, warehouses, saloons, and other public places throughout the United States and other countries, particularly near the plaintiff's residence.
Friends and acquaintances of the plaintiff recognized her in the advertisements, leading to her being subjected to scoffs and jeers that humiliated her, attacked her good name, and caused her great distress and suffering in both body and mind; she became ill, suffered a severe nervous shock, was confined to her bed, and required the services of a physician. The defendants continued these activities, and the plaintiff claimed damages of $15,000 as a result.
The complaint sought an injunction preventing the defendants from making, printing, publishing, circulating, or using any likenesses of the plaintiff, along with damages. The defendants demurred to the complaint on the ground that it failed to state facts sufficient to constitute a cause of action. The Appellate Division certified two questions of law to the Court of Appeals for review.
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