Also known as:proprietary informations · confidential information
Written by attorneys — see sources below.
Information in which the owner holds a protectable interest. The category includes commercially sensitive data such as trade secrets, customer lists, pricing models, and operational methods that the owner takes reasonable measures to keep from public disclosure.
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How its tested
Common Examples
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Lateral Move Triggers Screening
Parker Phillips left Prosperity Investments after handling a merger for Platinum Partners. When Parker joined Paragon Construction, the new firm placed him behind an ethical wall and barred him from any fee participation in the matter. The screening measures rebutted the presumption that Parker would share Platinum Partners' proprietary pricing data with his new colleagues.
Conflict Arises in Family Representation
Portia Price represented both spouses and their insurer in an uninsured-motorist claim. When the husband later sued the wife, the firm possessed proprietary settlement valuations obtained from each client. The court disqualified the firm because the shared proprietary information created non-waivable adversity.
Priya Prasad signed a franchise contract with Peak Performance. The agreement granted her access to the company's standardized operating manuals and customer-analytics tools. These materials constituted proprietary information that Peak Performance licensed only for the term of the franchise.
Burger King Corp. v. Rudzewicz471 U.S. 462, 474 (1985)
In 1978 John Rudzewicz, a Michigan resident and senior partner in a Detroit accounting firm, was approached by Brian MacShara about jointly applying for a Burger King franchise in the Detroit area. They submitted their application to Burger King’s Birmingham, Michigan district office, which forwarded it to the company’s Miami headquarters.
During the ensuing four months Rudzewicz and MacShara negotiated with both the Birmingham district office and Miami headquarters over site-development fees, building design, computation of monthly rent, and assignment of liabilities. With some misgivings they obtained limited concessions from the Miami headquarters, signed the final agreements, and commenced operations in June 1979 for the Drayton Plains facility. The agreements stated that the franchise relationship was established in Miami and governed by Florida law, required all royalty, advertising, and rent payments to be sent to Miami, and obligated Rudzewicz to attend training in Miami. MacShara completed the training course there and the franchisees purchased $165,000 in equipment from Burger King’s Miami division.
The Drayton Plains restaurant enjoyed steady business during the summer of 1979 but patronage declined after a recession began later that year. Rudzewicz and MacShara fell far behind on their monthly payments to Miami. Burger King headquarters sent notices of default and conducted prolonged negotiations by mail and telephone with the franchisees, but the negotiations failed and headquarters terminated the franchise. Rudzewicz and MacShara refused to vacate and continued to operate the facility as a Burger King restaurant.
Burger King commenced suit in the United States District Court for the Southern District of Florida in May 1981. It invoked diversity and federal trademark jurisdiction. Burger King alleged breach of the franchise agreements by failure to make required payments in Miami together with trademark infringement. The district court denied Rudzewicz’s motion to dismiss for lack of personal jurisdiction, conducted a three-day bench trial, entered judgment against Rudzewicz and MacShara jointly and severally for $228,875 in contract damages, ordered them to close the restaurant or surrender possession, and awarded costs and attorney’s fees. Rudzewicz appealed to the Court of Appeals for the Eleventh Circuit, which reversed on the ground that the circumstances left Rudzewicz without reasonable notice of suit in Florida. The Supreme Court granted certiorari to review the jurisdictional ruling.
Paul Peterson, a financial printer, learned the identities of takeover targets while typesetting tender offers. He purchased shares before the announcements became public. The court held that Peterson's use of the targets' proprietary information violated his duty to the information's source.
Chiarella v. United States445 U.S. 222, 228 (1980)
In 1975 and 1976 Vincent Chiarella worked as a markup man in the New York composing room of Pandick Press, a financial printer.
Among the documents he handled were five announcements of corporate takeover bids. The identities of the acquiring and target corporations were concealed by blank spaces or false names. The true names were sent to the printer on the night of the final printing.
Chiarella deduced the names of the target companies from other information contained in the documents. Without disclosing his knowledge, Chiarella purchased stock in the target companies. He sold the shares immediately after the takeover attempts were made public.
By this method he realized a gain of slightly more than $30,000 in the course of fourteen months. The Securities and Exchange Commission subsequently began an investigation of his trading activities.
In May 1977 Chiarella entered into a consent decree with the Commission in which he agreed to return his profits to the sellers of the shares. On the same day he was discharged by Pandick Press. In January 1978 he was indicted on seventeen counts of violating § 10(b) of the Securities Exchange Act of 1934 and SEC Rule 10b-5.
After he unsuccessfully moved to dismiss the indictment, he was tried and convicted on all counts in the District Court. The Court of Appeals for the Second Circuit affirmed the conviction. The Supreme Court granted certiorari.
Paula Pierce, a data vendor, sold physicians' prescribing histories to pharmaceutical marketers. Vermont barred the practice without physician consent. The statute treated the prescribing records as proprietary information whose commercial use the state could regulate.
Sorrell v. IMS Health Inc.564 U.S. 552 (2011)
In 2007 Vermont enacted the Prescription Confidentiality Law, also known as Act 80, whose central provision appears at Vt. Stat. Ann., Tit. 18, §4631(d). The statute prohibits pharmacies, health insurers, electronic transmission intermediaries, and similar entities from selling, licensing, or exchanging prescriber-identifying information, and from permitting its use for marketing prescription drugs, unless the prescriber consents. It likewise bars pharmaceutical manufacturers and marketers from using such information for marketing absent consent. The prohibitions are subject to enumerated exceptions that permit dissemination and use for health-care research, enforcement of insurance formularies, patient care-management communications, law enforcement, and purposes otherwise provided by law.
Pharmaceutical manufacturers promote brand-name drugs through a process called detailing, in which sales representatives visit physicians' offices to present information and samples. Pharmacies receive prescriber-identifying information when filling prescriptions pursuant to federal and state requirements and routinely sell that information to data-mining firms. The data miners analyze the records, produce reports on individual physicians' prescribing patterns, and lease the reports to pharmaceutical manufacturers under nondisclosure agreements so that detailers can tailor their presentations.
Respondents are three Vermont data-mining companies and the Pharmaceutical Research and Manufacturers of America, an association of brand-name drug manufacturers. They filed two consolidated actions in the United States District Court for the District of Vermont. The suits named the Vermont Attorney General and other state officials as defendants. Respondents sought declaratory and injunctive relief on the ground that §4631(d) violates their First Amendment rights.
After a bench trial the district court denied relief. The Court of Appeals for the Second Circuit reversed, holding that the statute unconstitutionally burdens protected speech. The Supreme Court granted certiorari to resolve the conflict with decisions of the First Circuit upholding similar statutes in Maine and New Hampshire.
The Vermont Legislature accompanied the statute with formal findings. Detailing often conflicts with state public-health goals. Use of prescriber-identifying data increases the effectiveness of brand-name marketing. The resulting increase in prescriptions of newer, more expensive drugs raises healthcare costs. The Act also funded an evidence-based prescription-drug education program intended to promote therapeutic and cost-effective prescribing.
Perry Pratt, Secretary of Commerce, directed federal agents to take possession of Youngstown Sheet & Tube's production ledgers. The records contained proprietary cost and capacity data. The Court held that the seizure exceeded executive authority absent congressional authorization.
Youngstown Sheet & Tube Co. v. Sawyer343 U.S. 579 (1952)
In the latter part of 1951, a dispute arose between steel companies including Youngstown Sheet & Tube Co. and their employees represented by the United Steelworkers of America, C.I.O., over terms and conditions to be included in new collective bargaining agreements. Long-continued conferences failed to resolve the dispute. On December 18, 1951, the union gave notice of an intention to strike when the existing agreements expired on December 31. The Federal Mediation and Conciliation Service intervened without success. On December 22, 1951, President Truman referred the dispute to the Federal Wage Stabilization Board to investigate and make recommendations for fair and equitable terms of settlement.
The Board's report resulted in no settlement. On April 4, 1952, the union gave notice of a nationwide strike to begin at 12:01 a.m. on April 9. The President believed that the proposed work stoppage would immediately jeopardize national defense because steel is an indispensable component of substantially all weapons and other war materials. A few hours before the strike was to begin, on April 8, 1952, the President issued Executive Order 10340 directing the Secretary of Commerce to take possession of most of the steel mills and keep them running. The Secretary immediately issued possessory orders calling upon the presidents of the seized companies to serve as operating managers for the United States.
Obeying the Secretary's orders under protest, the companies brought proceedings against him in the United States District Court for the District of Columbia. Their complaints charged that the seizure was not authorized by an act of Congress or by any constitutional provision and asked the court to declare the orders invalid and to issue preliminary and permanent injunctions. The Government opposed the motion for a preliminary injunction, asserting that the President had inherent power supported by the Constitution, historical precedent, and court decisions. On April 30, 1952, the District Court issued a preliminary injunction restraining the Secretary from continuing the seizure and possession of the plants.
On the same day the Court of Appeals stayed the District Court's injunction. Deeming it best that the issues be promptly decided by the Supreme Court, the Court granted certiorari on May 3, 1952, and set the cause for argument on May 12.
How does proprietary information differ from a trade secret?
Proprietary information is any data in which the owner holds a protectable interest. Trade secrets form a subset that meets the additional requirements of secrecy and economic value from not being generally known. Courts therefore protect proprietary information through contract or property doctrines even when the stricter trade-secret elements are absent.
When does receipt of proprietary information create a duty not to disclose?
An agent or fiduciary who obtains proprietary information in the course of the relationship must account for any profits derived from its use or disclosure. The duty arises from the relationship itself and survives termination of the engagement.
Can a court protect proprietary information through a protective order in discovery?
Yes. When a party seeks production of another party's proprietary information, the court may issue a protective order limiting disclosure, requiring return or destruction of copies, or restricting use to the litigation only. The order preserves the information's confidential character while allowing necessary discovery.
Does a noncompetition agreement automatically protect proprietary information?
No. A noncompetition covenant is enforceable only to the extent it is no broader than necessary to protect legitimate interests such as proprietary information. If the covenant sweeps beyond those interests, courts will refuse to enforce the excess restraint even though the underlying information remains protectable by other means.
471 U.S. 462 (1985)
…20 years and leases standardized restaurant facilities to them for the same term. In addition, franchisees acquire a variety of proprietary information concerning the "standards, specifications, procedures and methods for operating a Burger King Restaurant." Id. , at 52. They also receive market research and advertising assistance;…