In 1948 the Puerto Rico Legislature enacted the Games of Chance Act authorizing roulette, dice, card games, bingo, and slot machines in licensed gambling rooms while directing that no gambling room shall be permitted to advertise or otherwise offer its facilities to the public of Puerto Rico. The Act's Statement of Motives explained that its purpose was to contribute to tourism development by authorizing games customary in major tourist centers. It also aimed to open an additional source of income for the Treasurer, with strict government surveillance to protect tourists. Regulations issued in 1957 and amended in 1971 by the Tourism Company of Puerto Rico, which assumed regulatory authority in 1970, prohibited concessionaires from advertising gambling parlors to the public in Puerto Rico while authorizing advertising outside Puerto Rico subject to prior editing and approval.
In 1975 Posadas de Puerto Rico Associates, a Texas partnership operating as Condado Holiday Inn Hotel and Sands Casino, obtained a franchise to operate a gambling casino. In 1978 the Tourism Company twice fined Posadas for violating the advertising restrictions; Posadas protested in letters, and in February 1979 the Tourism Company issued a memorandum interpreting the ban to include the word casino on matchbooks, lighters, envelopes, napkins, brochures, menus, and numerous other items accessible to the public in Puerto Rico. The Tourism Company assessed additional fines and ordered Posadas to pay a total of $1,500 by March 18, 1979, or face nonrenewal of its franchise; Posadas paid under protest. In July 1981 Posadas was fined another $500 for further violations and again paid under protest to avoid nonrenewal.
In February 1982 Posadas filed a declaratory judgment action in the Superior Court of Puerto Rico, San Juan Section, against the Tourism Company seeking a declaration that the Act and regulations violated its commercial speech rights under the First Amendment as well as equal protection and due process guarantees, both facially and as applied. After trial the Superior Court found the Tourism Company's past applications capricious, arbitrary, and unreasonable, issued narrowing constructions limiting the ban to advertising contracted for consideration to attract residents to bet, and allowed advertising in magazines for distribution primarily to tourists, in the New York Times, on cable television from outside Puerto Rico, and hotel trade names that do not use the word casino alone even if incidentally reaching residents. The Supreme Court of Puerto Rico dismissed Posadas's appeal on the ground that it did not present a substantial constitutional question.
Posadas appealed to the United States Supreme Court. The record shows that Posadas raised its federal constitutional claims in a February 24, 1982 letter to the Tourism Company, in its complaint, and in its bill of appeal to the Supreme Court of Puerto Rico, and that the Supreme Court of Puerto Rico's dismissal constituted a decision on the merits in favor of validity under Puerto Rico law.
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