Mary Alice Firestone married Russell A. Firestone Jr., heir to the tire fortune, in 1961. They separated in 1964, after which she filed a complaint for separate maintenance in the Circuit Court of Palm Beach County, Florida, and he counterclaimed for divorce on grounds of extreme cruelty and adultery. The ensuing trial lasted seventeen months, drew extensive media coverage with over one hundred reporters attending, and featured testimony regarding the parties' extramarital activities.
The Circuit Court rendered its decision on December 15, 1967. The final judgment granted the divorce to the husband on the ground of extreme cruelty, awarded the wife $3,000 per month in alimony, and made no finding of adultery by either party while noting the lack of domestication by both. Time magazine, a news publication with nationwide circulation, received information about the judgment from wire services, a New York newspaper, its Miami bureau chief, and a local stringer. Based on these sources, Time published an article in its December 22, 1967, issue under the Milestones section stating that the couple had been divorced on grounds of extreme cruelty and adultery after a seventeen-month trial, that the wife had been awarded $3,000 monthly alimony, and that witnesses had testified to her extramarital affair with a family friend and to the husband finding her drunk and naked.
Within weeks, Mary Alice Firestone demanded a retraction from Time, which declined. She then filed a libel action in the Circuit Court of the Fifteenth Judicial Circuit in Palm Beach County, Florida, alleging the article was false, malicious, and defamatory, causing her public hatred, contempt, ridicule, and mental pain. At trial, the judge instructed the jury that the article was libelous per se, leaving only the questions of whether it was of and concerning the plaintiff and the amount of damages. The jury returned a verdict for the plaintiff awarding $100,000 in compensatory damages, which the trial court entered as judgment.
The Florida District Court of Appeal affirmed the judgment. The Supreme Court of Florida also affirmed, holding that the plaintiff was not a public figure and that the article was not a fair and accurate report of the judicial proceeding. Time then sought review in the United States Supreme Court, which granted certiorari.
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